Yearly Archives: 2014

New national report highlights remarkable eHealth progress

A report published by eRx Script Exchange today shows that 80% of all prescriptions are now dispensed electronically rather than manually, which significantly improves patient safety and reduces the financial and human toll caused by mishaps with medications.

The new report documents the evolution of electronic prescriptions since eRx Script Exchange was launched in 2009, becoming Australia’s first national system for the electronic transfer of prescriptions (ETP). Click here to read full media release

eRx Report_image

eRx at NCE this weekend

Come and visit us at the National Convention & Exhibition ’14 this weekend. We will be exhibiting our new Script Reminders functionality.

Make sure you don’t miss these talks: Paul Naismith from FRED IT will be talking on “Connecting your pharmacy to the future”, and Roger Boot from eRx will be talking on “Technology in Pharmacy – challenges & opportunities”.


Priceline Pharmacy names eRx Express as preferred Pharmacy Mobile App

Australian Pharmaceutical Industries (API) and the Fred IT Group today announced a new partnership which will allow Priceline Pharmacy prescription customers to order their prescriptions and receive script reminders via eRx Express on their smartphone or tablet.

API CEO and Managing Director Stephen Roche said, “Our new partnership with the Fred IT Group enables Priceline Pharmacy to implement a mobile app strategy that will deliver ongoing value to Priceline Pharmacies and its customers. This decision is based on a strategic commitment to ensure that, wherever possible, our digital services integrate with existing eHealth networks. Currently eRx Express, via Fred’s eRx network, is the only mobile app that allows this.”

Paul Naismith, Pharmacist and CEO, Fred IT said, “We commend API for its vision in exploring new ways for consumer apps to complement their business. Consumer apps are a vital innovation in pharmacy professional services, improving health outcomes by making it easier and safer for customers to manage their medicines, whilst also increasing communication between pharmacy and pharmacy customers, and creating workflow efficiencies for pharmacy.”

According to Andrew Rewell, Pharmacy Strategic Relationship Manager at Priceline Pharmacy, the partnership provides greater flexibility for Priceline customers: “Priceline customers can now order scripts and receive script reminders via their smartphone or tablet, safe in the knowledge that their health information integrates with and delivers on the safety benefits of e-Health. Importantly, our pharmacies can provide an additional value add around medicines’ management and wellbeing, and Priceline can continue to tailor a solution based around the choice of ‘pharmacy managed’ and ‘customer managed’ prescriptions”.

The first stage of the partnership will see Priceline Pharmacy launch eRx Express to complement and expand its existing Sister Club HealthPlus program and script reminder service. eRx Express is a free app that enables people to pre-order their scripts via their smartphone, for collection at a date and time that suits, including functions such as newly released script reminders and checking when scripts are ready for collection.

Longer term, the partnership will see the two groups work together to continue to innovate and enhance mobile app functions for Priceline Pharmacy customers and pharmacies.

Priceline announces eRx Express as preferred app


About Priceline Pharmacy

Priceline Pharmacy is Australia’s leading beauty and health store for women. Priceline Pharmacy’s first store opened in Victoria 30 years ago and today there are more than 373 stores nationally, 231 of which offer a pharmacy service. Priceline Pharmacy is dedicated to helping women look good, live well and feel great, and offers a wide range of leading health and beauty products and complementary services. Priceline’s Sister Club has over 4.6 million members, making it Australia’s largest health and beauty loyalty program. Priceline Pharmacy also supports six charity partners through The Priceline Sisterhood – an initiative developed to support the health concerns that matter most to women. For more information or to shop online visit

About Fred IT Group

Fred IT Group is Australia’s leading provider of IT services to pharmacy with more than 3,000 pharmacies using Fred’s market leading solutions, which include Fred Dispense, Fred Office and Fred Net broadband. Fred innovations such as eRx Script Exchange, Australia’s first and largest national electronic prescriptions exchange, connect more than 20,000 doctors and 4,300 pharmacies to improve patient safety and dispensing efficiency. eRx’s extensive network allows Fred to advance medication focused eHealth initiatives to lower risk and improve patients’ medication outcomes.

Win $1,000 Gift Voucher for Pharmacy staff – competition closes 30 June

eRx Scan Rate Competition – Fax in your Weekly Scan Report to win.

To help get your pharmacy staff focused on scanning every script, we’re running The Great Scanning Race.

The higher your scan rate the more chance you have of winning. Your pharmacy will receive one entry for every 10% scan rate you achieve. So 10% scan rate = 1 entry; 20% scan rate = 2 entries; etc.

There are five $1,000 Gift Vouchers to be won. There will be one winner in each of:

  • Victoria;
  • New South Wales and ACT
  • Queensland
  • South Australia and Northern Territory
  • Western Australia and Tasmania

Get your scan rate as high as you can and fax your entry in.Competition closes 30 June 2014.

New eRx Express marketing materials in store now

All eRx Express pharmacies recently received additional marketing materials. Call us on 1300 700 921 if you haven’t received yours.

1. Dispensary (CAL) labels

eRx Express CAL Dispense labels

2. New A3 Posters

eRx Express posters

Marketing tips

  • Display your eRx Express posters in areas that are highly visible to your customers – pharmacy front window, at the front counter or Scripts-in area. The more your customers know about eRx Express, the more likely they will be to download the app and send you scripts.
  • Use your eRx Express Dispensing Labels to alert your customers that they can re-order scripts with eRx Express. Place the label next to the QR code printed on the dispense label.

eRx Express wins ICT Innovation Award

eRx Express took out this year’s Victorian Innovation Award for Health at the iAwards, Australia’s premier awards recognising the innovations of Australian ICT companies, held in Melbourne on Tuesday 4 June.


The prestigious iAwards ( are hosted by the Australian Computer Society (ACS), Australian Information Industry Association (AIIA) and the Pearcey Foundation to recognise companies at the cutting edge of technology and to reward innovations that can positively impact on the community. All state winners then take part in a national judging process, with national iAwards winners to be announced on 29 August. eRx Script Exchange also received the iAwards Victorian Innovation Award for Health in 2009.


eRx Express is a free smartphone app that allows people to scan and pre-order their script medicines for collection at a time and date that suits, with ongoing innovations such as script reminders to help make managing medicines easier and safer. eRx Script Exchange developed the eRx Express app to make it easier for customers to manage their script medicines and to provide greater flexibility in how people engage with pharmacy.


According to Jason Bratuskins, Pharmacist and eHealth Products Manager for the Fred IT Group and eRx Script Exchange, “We are delighted to see eRx Express recognised in this way. As Australia’s only prescription ordering app providing the ability to pre-order scripts via a smartphone whilst also integrating with eRx Script Exchange, eRx Express is playing a significant role in making health outcomes of improved patient safety and electronic prescriptions more widely available.”

“We thank our pharmacy and medical IT vendor partners for collaborating to make these important developments available to the public, firstly, in connecting doctors and pharmacists to improve dispensing and patient safety, and finally in allowing consumers to pre-order scripts via that network.”


The app was rolled out Australia-wide in collaboration with the leading medical and pharmacy IT companies, who integrated eRx into their software and made it available to doctors and pharmacists as part of standard software updates. In 6 years, the eRx eHealth network has grown to include 20,000 GPs and 4,300 pharmacies who are now transmitting an average 4.5 million scripts each week.

The benefits of eRx Express include:

  • Improved control for patients when managing their medicines
  • Improved patient safety by reducing the risk of transcribing errors
  • Improved workflow in the pharmacy, delivering efficiency benefits
  • A better health care experience for patients as a result of improved coordination and management of care between doctors, pharmacists and patients
  • Reduced customer queues waiting times in pharmacies.


eRx Express is a free app for iPhone, Android and Windows smart phones. It can be downloaded now at the App Store for iPhone, Google Play for Android, and Windows Phone Store for Microsoft.