Australian Pharmaceutical Industries (API) and the Fred IT Group today announced a new partnership which will allow Priceline Pharmacy prescription customers to order their prescriptions and receive script reminders via eRx Express on their smartphone or tablet.
API CEO and Managing Director Stephen Roche said, “Our new partnership with the Fred IT Group enables Priceline Pharmacy to implement a mobile app strategy that will deliver ongoing value to Priceline Pharmacies and its customers. This decision is based on a strategic commitment to ensure that, wherever possible, our digital services integrate with existing eHealth networks. Currently eRx Express, via Fred’s eRx network, is the only mobile app that allows this.”
Paul Naismith, Pharmacist and CEO, Fred IT said, “We commend API for its vision in exploring new ways for consumer apps to complement their business. Consumer apps are a vital innovation in pharmacy professional services, improving health outcomes by making it easier and safer for customers to manage their medicines, whilst also increasing communication between pharmacy and pharmacy customers, and creating workflow efficiencies for pharmacy.”
According to Andrew Rewell, Pharmacy Strategic Relationship Manager at Priceline Pharmacy, the partnership provides greater flexibility for Priceline customers: “Priceline customers can now order scripts and receive script reminders via their smartphone or tablet, safe in the knowledge that their health information integrates with and delivers on the safety benefits of e-Health. Importantly, our pharmacies can provide an additional value add around medicines’ management and wellbeing, and Priceline can continue to tailor a solution based around the choice of ‘pharmacy managed’ and ‘customer managed’ prescriptions”.
The first stage of the partnership will see Priceline Pharmacy launch eRx Express to complement and expand its existing Sister Club HealthPlus program and script reminder service. eRx Express is a free app that enables people to pre-order their scripts via their smartphone, for collection at a date and time that suits, including functions such as newly released script reminders and checking when scripts are ready for collection.
Longer term, the partnership will see the two groups work together to continue to innovate and enhance mobile app functions for Priceline Pharmacy customers and pharmacies.
About Priceline Pharmacy
Priceline Pharmacy is Australia’s leading beauty and health store for women. Priceline Pharmacy’s first store opened in Victoria 30 years ago and today there are more than 373 stores nationally, 231 of which offer a pharmacy service. Priceline Pharmacy is dedicated to helping women look good, live well and feel great, and offers a wide range of leading health and beauty products and complementary services. Priceline’s Sister Club has over 4.6 million members, making it Australia’s largest health and beauty loyalty program. Priceline Pharmacy also supports six charity partners through The Priceline Sisterhood – an initiative developed to support the health concerns that matter most to women. For more information or to shop online visit priceline.com.au
About Fred IT Group
Fred IT Group is Australia’s leading provider of IT services to pharmacy with more than 3,000 pharmacies using Fred’s market leading solutions, which include Fred Dispense, Fred Office and Fred Net broadband. Fred innovations such as eRx Script Exchange, Australia’s first and largest national electronic prescriptions exchange, connect more than 20,000 doctors and 4,300 pharmacies to improve patient safety and dispensing efficiency. eRx’s extensive network allows Fred to advance medication focused eHealth initiatives to lower risk and improve patients’ medication outcomes.